Mannequins in windows display clothing and bags by MCM at the new MCM Shanghai flagship store on the Bund in Shanghai, China on Tues. Jan. 26, 2010. A glamorous fashion line in the 1980s, South Korean billionaire Sung-Joo Kim has purchased the MCM luxury brand in hopes of reinvigorating the brand. Now Sung-Joo Kim is trying to replicate the brand's Asian success in Western markets, part of a greater shift of Asian luxury brands being exported to American and European high streets. The MCM Shanghai flagship store, located on the world-famous Bund in Shanghai, was opened on Tues., Jan. 26, 2010.
CREDIT: M. Scott Brauer for the Wall Street Journal
Mannequins displaying items in the MCM Signature Cognac Visetos collection stand in a corner in the new MCM Shanghai on the Bund in Shanghai, China, on Tues., Jan. 26, 2010. A glamorous fashion line in the 1980s, South Korean billionaire Sung-Joo Kim has purchased the MCM luxury brand in hopes of reinvigorating the brand. Now Sung-Joo Kim is trying to replicate the brand's Asian success in Western markets, part of a greater shift of Asian luxury brands being exported to American and European high streets. The MCM Shanghai flagship store, located on the world-famous Bund in Shanghai, was opened on Tues., Jan. 26, 2010.
CREDIT: M. Scott Brauer for the Wall Street Journal
People look at MCM items on display at the new MCM Shanghai flagship store on the Bund in Shanghai, China, on Tues., Jan 26, 2010. A glamorous fashion line in the 1980s, South Korean billionaire Sung-Joo Kim has purchased the MCM luxury brand in hopes of reinvigorating the brand. Now Sung-Joo Kim is trying to replicate the brand's Asian success in Western markets, part of a greater shift of Asian luxury brands being exported to American and European high streets. The MCM Shanghai flagship store, located on the world-famous Bund in Shanghai, was opened on Tues., Jan. 26, 2010.
CREDIT: M. Scott Brauer for the Wall Street Journal
An MCM Shanghai store employee cleans display cases and shelves before the opening of the new MCM Shanghai flagship store on the Bund in Shanghai, China, on Tues., Jan 26, 2010. A glamorous fashion line in the 1980s, South Korean billionaire Sung-Joo Kim has purchased the MCM luxury brand in hopes of reinvigorating the brand. Now Sung-Joo Kim is trying to replicate the brand's Asian success in Western markets, part of a greater shift of Asian luxury brands being exported to American and European high streets. The MCM Shanghai flagship store, located on the world-famous Bund in Shanghai, was opened on Tues., Jan. 26, 2010.
CREDIT: M. Scott Brauer for the Wall Street Journal
Mrs. Sung-Joo Kim shows film actress Joan Chen around at the opening of the new MCM Shanghai flagship store on the Bund in Shanghai, China, on Tues., Jan 26, 2010. Joan Chen was one of the first Chinese actors in Hollywood and has acted in films such as Tai Pan, The Last ?mperor, and Lust/Caution. A glamorous fashion line in the 1980s, South Korean billionaire Sung-Joo Kim has purchased the MCM luxury brand in hopes of reinvigorating the brand. Now Sung-Joo Kim is trying to replicate the brand's Asian success in Western markets, part of a greater shift of Asian luxury brands being exported to American and European high streets. The MCM Shanghai flagship store, located on the world-famous Bund in Shanghai, was opened on Tues., Jan. 26, 2010.
CREDIT: M. Scott Brauer for the Wall Street Journal
Mannequins and goods in the MCM Signature Cognac Visetos line on display are reflected in a curtain made of approximately 30,000 MCM serial number breastplates in the new MCM Shanghai flagship store on the Bund in Shanghai, China, on Tues., Jan 26, 2010. The MCM serial number breastplate is attached to all MCM bags and features a unique number. The MCM Signature Cognac Visetos line features the MCM logo prominently displayed. A glamorous fashion line in the 1980s, South Korean billionaire Sung-Joo Kim has purchased the MCM luxury brand in hopes of reinvigorating the brand. Now Sung-Joo Kim is trying to replicate the brand's Asian success in Western markets, part of a greater shift of Asian luxury brands being exported to American and European high streets. The MCM Shanghai flagship store, located on the world-famous Bund in Shanghai, was opened on Tues., Jan. 26, 2010.
CREDIT: M. Scott Brauer for the Wall Street Journal
Models prepare for to display MCM clothing at the opening of the new MCM Shanghai flagship store on the Bund in Shanghai, China, on Tues., Jan 26, 2010. A glamorous fashion line in the 1980s, South Korean billionaire Sung-Joo Kim has purchased the MCM luxury brand in hopes of reinvigorating the brand. Now Sung-Joo Kim is trying to replicate the brand's Asian success in Western markets, part of a greater shift of Asian luxury brands being exported to American and European high streets. The MCM Shanghai flagship store, located on the world-famous Bund in Shanghai, was opened on Tues., Jan. 26, 2010.
CREDIT: M. Scott Brauer for the Wall Street Journal
Red and black items exclusive to MCM China are on display during the opening at the new MCM Shanghai flagship store on the Bund in Shanghai, China, on Tues., Jan 26, 2010. A glamorous fashion line in the 1980s, South Korean billionaire Sung-Joo Kim has purchased the MCM luxury brand in hopes of reinvigorating the brand. Now Sung-Joo Kim is trying to replicate the brand's Asian success in Western markets, part of a greater shift of Asian luxury brands being exported to American and European high streets. The MCM Shanghai flagship store, located on the world-famous Bund in Shanghai, was opened on Tues., Jan. 26, 2010.
CREDIT: M. Scott Brauer for the Wall Street Journal
Mannequins and goods in the MCM Signature Cognac Visetos line on display are reflected in a curtain made of approximately 30,000 MCM serial number breastplates in the new MCM Shanghai flagship store on the Bund in Shanghai, China, on Tues., Jan 26, 2010. The MCM serial number breastplate is attached to all MCM bags and features a unique number. The MCM Signature Cognac Visetos line features the MCM logo prominently displayed. A glamorous fashion line in the 1980s, South Korean billionaire Sung-Joo Kim has purchased the MCM luxury brand in hopes of reinvigorating the brand. Now Sung-Joo Kim is trying to replicate the brand's Asian success in Western markets, part of a greater shift of Asian luxury brands being exported to American and European high streets. The MCM Shanghai flagship store, located on the world-famous Bund in Shanghai, was opened on Tues., Jan. 26, 2010.
CREDIT: M. Scott Brauer for the Wall Street Journal
Mrs. Sung-Joo Kim adjusts a necklace before a portrait at the new MCM Shanghai flagship store on the Bund in Shanghai, China, on Tues., Jan 26, 2010. The necklace is remniscent of Chinese style, and was purchased more than 20 years ago in Paris, according to Mrs. Sung-Joo Kim. A glamorous fashion line in the 1980s, South Korean billionaire Sung-Joo Kim has purchased the MCM luxury brand in hopes of reinvigorating the brand. Now Sung-Joo Kim is trying to replicate the brand's Asian success in Western markets, part of a greater shift of Asian luxury brands being exported to American and European high streets. The MCM Shanghai flagship store, located on the world-famous Bund in Shanghai, was opened on Tues., Jan. 26, 2010.
CREDIT: M. Scott Brauer for the Wall Street Journal
Guests mingle among the displays during the store opening at the new MCM Shanghai flagship store on the Bund in Shanghai, China, on Tues., Jan 26, 2010. A glamorous fashion line in the 1980s, South Korean billionaire Sung-Joo Kim has purchased the MCM luxury brand in hopes of reinvigorating the brand. Now Sung-Joo Kim is trying to replicate the brand's Asian success in Western markets, part of a greater shift of Asian luxury brands being exported to American and European high streets. The MCM Shanghai flagship store, located on the world-famous Bund in Shanghai, was opened on Tues., Jan. 26, 2010.
CREDIT: M. Scott Brauer for the Wall Street Journal
Mannequins displaying items in the MCM Signature Cognac Visetos collection stand in a corner in the new MCM Shanghai on the Bund in Shanghai, China, on Tues., Jan. 26, 2010. A glamorous fashion line in the 1980s, South Korean billionaire Sung-Joo Kim has purchased the MCM luxury brand in hopes of reinvigorating the brand. Now Sung-Joo Kim is trying to replicate the brand's Asian success in Western markets, part of a greater shift of Asian luxury brands being exported to American and European high streets. The MCM Shanghai flagship store, located on the world-famous Bund in Shanghai, was opened on Tues., Jan. 26, 2010.
CREDIT: M. Scott Brauer for the Wall Street Journal
Dinner arrangements featuring the MCM serial number breastplate wait for guests in a dining room above the new MCM Shanghai flagship store on the Bund in Shanghai, China, on Tues., Jan 26, 2010. A glamorous fashion line in the 1980s, South Korean billionaire Sung-Joo Kim has purchased the MCM luxury brand in hopes of reinvigorating the brand. Now Sung-Joo Kim is trying to replicate the brand's Asian success in Western markets, part of a greater shift of Asian luxury brands being exported to American and European high streets. The MCM Shanghai flagship store, located on the world-famous Bund in Shanghai, was opened on Tues., Jan. 26, 2010.
CREDIT: M. Scott Brauer for the Wall Street Journal
Here are a few more from the Wall Street Journal profile of Mrs. Sun-yoo Kim and her attempts to reinvigorate the MCM luxury fashion brand. I covered the opening day/evening of the brand’s flagship store in Shanghai. Here’s the tearsheet.
