For Bloomberg Businessweek, I spent a few days in Plano, Texas, and Cambridge, Massachusetts, photographing a profile of Toyota's autonomous vehicle and assisted driving initiatives at Toyota Connected (not far from the Toyota North America headquarters) and the Toyota Research Institute (not far from MIT). A big thanks to Jane Yeomans at the magazine for calling me and trusting me with such a big and challenging shoot, to Katy Rogers and Stewart House for assisting on different parts of the shoot (and BBQ recommendations in the Dallas area!), and to the folks at Toyota for giving us such great access for the story.
Elsewhere on this site, you can see how the story ran in print and online.
![Zack Hicks is CEO of Toyota Connected and Executive Vice President and Chief Digital Officer of Toyota Motor North America, seen here in the offices of Toyota Connected in Plano, Texas, USA, on Fri., Aug. 10, 2018. Toyota Connected is a so-called "skunkworks" program by Toyota Motor North America to develop software that uses predictive and connective technology to make devices and cars talk to one another improving the driving experience and increasing safety measures on the cars. Behind Hicks on the wall is an array of photos of employees as children. Hicks says, "When kids grow up, they want to change the world, and that gets beaten out of them." He says he wants to remind employees of that time in their lives. "[Employees] should see themselves as kids and remember those dreams. This [Toyota Connected] is the place where it is possible."](https://i0.wp.com/www.mscottbrauer.com/wp-content/uploads/msb-721986mod.jpg?fit=580%2C870&ssl=1 "Zack Hicks is CEO of Toyota Connected and Executive Vice President and Chief Digital Officer of Toyota Motor North America, seen here in the offices of Toyota Connected in Plano, Texas, USA, on Fri., Aug. 10, 2018. Toyota Connected is a so-called \"skunkworks\" program by Toyota Motor North America to develop software that uses predictive and connective technology to make devices and cars talk to one another improving the driving experience and increasing safety measures on the cars. Behind Hicks on the wall is an array of photos of employees as children. Hicks says, \"When kids grow up, they want to change the world, and that gets beaten out of them.\" He says he wants to remind employees of that time in their lives. \"[Employees] should see themselves as kids and remember those dreams. This [Toyota Connected] is the place where it is possible.\"")
