I love it when assignments take me into a world that I’ve never visited. In this case, a day following Zaarly.com CEO Bo Fishback, I spent about 6 hours photographing going along to meetings necessary to the launch of a multi-million-dollar startup. The story was difficult to photograph, if only because the subject of the photos was people sitting in coffee shops talking. It was a fun challenge and a great chance to meet someone as enthusiastic as Bo. My contribution to the story, which involved 3 photographers in different locations, was used in the print edition of the April 19, 2011, issue of the Wall Street Journal and at the top of the front page of WSJ.com.
You can read the story in the Wall Street Journal here: In Silicon Valley, Investors Are Jockeying Like It’s 1999.